The Penworthy company needed an assist in re-imagining their website, as they had an idea for a new tool to help customers find new books to read. This new tool would be a completely new way to customers to engage with their website.
Along with a design refresh, the Penworthy Decision Wizard was given a framework. User experience was the only focus here, so everything was examined with a fine-toothed comb.
Scope
- Digital
- User Experience
Date
2018
Project Outcome
A Fresh New Look
The website was brought up to speed and refreshed in a few ways – brighter colors, a more modern interface, new fonts, and completely overhauled user flows. The site flows were easy to understand and navigate, and ultimately resulted in more sales and more time spent on the site for Penworthy.
The Decision Wizard
The Decision Wizard finally had a working roadmap, and functioning user flows exactly to the specifications the Penworthy team had dreamed up. It was exciting to see this idea materialize at the end of the project!